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    Happy Gregorian Calendar New Year, Lunar New Year and a Very Peri PANTONE Color of the Year 2022!

    Personally I am a proud PANTONE Color Products enthusiast, sipping my coffee from a PANTONE 520 Aubergine-hued mug as I write this post. As we were developing our end-of-2021 marketing, I made sure we weaved in the year’s two colors — PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating. So it should not be much of a surprise that I was waiting in anticipation for them to announce their 2022 Color of The Year: PANTONE 17-3938 Very Peri.

    We are so excited to start using the color in our marketing that the SixB team designed some festive logos for the occasion, featured here, incorporating a solid Very Peri in reverse as well as one with an image of fibers and orbs in reverse, as PANTONE has been highlighting in their materials about the color.

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    Like clockwork, every new U.S. administration ushers in big changes in trade, taxation, and manufacturing policies. True to form, the newest administration has just revisited the "Buy American" concept via a recent Executive Order on "Strengthening American Manufacturing," focusing on making and buying American goods as a way to boost prosperity here at home.
    A re-invigorated push towards this goal of coming into compliance with a law that has been on the books for nearly a century will have an impact on the labeling industry.  Labels provide a significant boost to marketing campaigns and in the current market, promoting the concept of "Made in America" or "Made in the U.S.A" could prove to be a highly effective sales tool to move a product. But there are also some caveats.

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     As we noted in a recent blog post, as a producer of custom labels, SixB Labels makes a significant, ongoing effort to stay on top of industry trends for our customers. Here of late we have been considering the upcoming year, 2021, with an eye to future trends, which we expect to be an outgrowth of some of what we witnessed in 2020.
     
    The effects of the pandemic have been profound on how business is conducted. They include the change to working from home, virtual meetings, increased online shopping, the move from bigger brands to local suppliers, direct-to-consumer sales, drop shipping, and the growth of smaller online retailers (like our online store).  These trends are here to stay, even after Covid-19 is vanquished.  In the midst of these ongoing challenges, the good news is that the printing industry, and label printing in particular, have proven themselves resilient and flexible — willing and able to embrace change.

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    Client Chat Series –  When I spoke with Nader Naim at our client company, Cake Craft, his excitement and enthusiasm for the company, its growth, and its mission were very much on display. Cake Craft, maker of fondant and sprinkles and baker of (delicious) cookies, sits in a business park not far from that of SixB Labels. We started off our meeting with a company tour, but only after we had donned the face masks and hair nets required by Health & Safety regulations. We then walked through a sparkling, very modern production facility, and finished with a sit-down interview. Nader shared the following information about their business and how we have helped their growth since they moved to Garland, Texas.

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    According to Merriam-Webster, "a slip (as of paper or cloth) inscribed and affixed to something for identification or description" and  " written or printed matter accompanying an article to furnish identification or other information" are just a couple of definitions for the word "label."  But SixB Labels takes those definitions steps further, to identify multiple ways those in a variety of industries, from Food and Beverage to Health and Beauty, Automotive, Luxury, Technology, and beyond,  could utilize our business to produce their labeling program. Here are basic and then deep dive looks at 7 Ways to Label With SixB.*
    • Blank and Foil-Stamped Labels for Inkjet Printers, such as the Epson C3500 and C7500
    • Blank Labels for Sheet-Fed Inkjet or Laser Printers
    • Digital, Flexo-Printed, Foil Stamped and Embossed Labels, in Rolls or Sheets, Line or Process Work
    • Labels For Single Color Thermal Transfer or Direct Thermal Printers
    • Combinations of Digital, Flexo, Foil Stamped and Thermal Transfer Printed Labels
    • Producing Digitally Printed Labels In Your Custom Set-up Until Ready To Purchase Applicable Products
    • "Labeling Add-Ons," Such As Applicators, Dispensers and PremiumWax/Resin Ribbons
    *Note: Many, if not a majority, of our Labels are available in various  Sizes, Shapes, Materials and Adhesives.
     

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    For the last couple of years, SixB Labels has been very excited about the capabilities of our newest print technology— color digital printing. This blog post will explain a little bit about why we have chosen the approach that we take to color digital label printing, based on ideas such as color theory, and go on to detail the advantages of certain techniques and printing devices to achieve the best results — the widest possible range of complex images, vibrant colors, and extremely high-definition printed digital labels.

    What is Color Theory? And How Does it Affect Digital Label Printing? 

    There are two different applications of color theory: additive and subtractive. Additive color (the color used with a computer monitor or TV screen) consists of red, green, and blue (RGB).  At lower values, a mix of these colors creates varying shades of grey. At maximum intensity, all three combined colors create a white image.

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